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Here's a brief description of a
graphic designer?
Graphic designers—or graphic artists—plan,
analyze, and create visual solutions to communications problems. They find
the most effective way to get messages across in print, electronic, and film
media using a variety of methods such as color, type, illustration,
photography, animation, and various print and layout techniques. Graphic
designers develop the overall layout and production design of magazines,
newspapers, journals, corporate reports, and other publications. They also
produce promotional displays, packaging, and marketing brochures for
products and services, design distinctive logos for products and businesses,
and develop signs and signage systems—called environmental graphics—for
business and government. An increasing number of graphic designers also
develop material for Internet Web pages, interactive media, and multimedia
projects. Graphic designers also may produce the credits that appear before
and after television programs and movies.
The first
step in developing a new design is to determine the needs of the client, the
message the design should portray, and its appeal to customers or users.
Graphic designers consider cognitive, cultural, physical, and social factors
in planning and executing designs for the target audience. Designers gather
relevant information by meeting with clients, creative or art directors, and
by performing their own research. Identifying the needs of consumers is
becoming increasingly important for graphic designers as they continue to
develop corporate communication strategies in addition to creating designs
and layouts.
Graphic
designers prepare sketches or layouts—by hand or with the aid of a
computer—to illustrate their vision for the design. They select colors,
sound, artwork, photography, animation, style of type, and other visual
elements for the design. Designers also select the size and arrangement of
the different elements on the page or screen. They may create graphs and
charts from data for use in publications, and they often consult with
copywriters on any text that accompanies the design. Designers then present
the completed design to their clients or art or creative director for
approval. In printing and publishing firms, graphic designers also may
assist the printers by selecting the type of paper and ink for the
publication and reviewing the mock-up design for errors before final
publication.
Graphic
designers use specialized computer software packages to help them create
layouts and design elements and to program animated graphics.
Graphic
designers sometimes supervise assistants who follow instructions to complete
parts of the design process. Designers who run their own businesses also may
devote a considerable time to developing new business contacts, choosing
equipment, and performing administrative tasks, such as reviewing catalogues
and ordering samples. The need for up-to-date computer and communications
equipment is an ongoing consideration for graphic designers. |
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